Markup vs. margin
Overview
Markup is the amount by which a price is increased, while margin is revenue minus the cost of goods sold. Users must understand the difference between these two calculations and converting between them when using Work 365.
A markup calculation is applied as: {Price}* (1+{Markup Percentage}/100)
With this math, a 10% markup would be {Price}*1.1
A margin calculation starting from a cost price would be: {Cost}/(100-{Margin Percentage}/100)
Examples
Using a cost price of $50.00, we will apply a 10% markup and a 10% margin to see the difference
Markup = 50.00 * 1.1 = $55.00
Margin = 50.00 / .9 = $55.55
Work 365 Pricing Strategies
Work 365 Pricing Strategies always use the markup calculation. This means that if we would like to create a Pricing Strategy that always applies a specific margin percentage to the cost price, we need to know the corresponding markup percentage for that margin. Below is a list of common margins and their markup percentage.
Margin to Markup Conversion Table
Desired Margin Percentage | Use Markup Percentage |
---|---|
5% | 5.26% |
10% | 11.1% |
15% | 17.64% |
20% | 25% |
25% | 33.32% |
30% | 42.9% |
Updated 3 months ago